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2.11.2013

Level 83-84 MoP Armor Sales Data and Analysis


We have been selling level 83-84 Mists of Pandaria items since one month into its release. Today we are going to share some of the sales data for those items that we have collected over the last 4-5 months.

Head past the jump for the sales data and analysis.

Methodology

In order to get our sales information into a spreadsheet for analysis we used a combination of searching Wowhead for the item names and searching our TradeSkillMaster Accounting tab.

As far as we know there is no way to export TradeSkillMaster Accounting data to a spreadsheet thus why we did it by hand. It didn't actually take that long once we got in the groove.

We have given approximate gross sales values. This is the total sales multiplied by the most common price we used for that type of item (245g for all cloth items for example).

These do not take into account the amount we spend on acquiring the items. These numbers are very rough and are used only for comparison against other item types.

We have also broken down the items be faction and level.

One Seller. One Server.

These results are from one seller on one server and should be taken as one person's experience. Every server and faction is different and each person's results will vary.

I still think it is useful to share my own experiences in order to help everyone else see what 5 months of 83-84 sales looks like.

On my particular server I seem to sell more items on the Alliance than the Horde. My server doesn't have a equal demand on Horde vs. Alliance. I am also more active on the Alliance side.

The Charts

Below are the sales numbers for the various types of armor. I have not broken them down according to suffix (…of the Sorcerer etc.) as that was beyond the scope of what I was wanting to accomplish (which was to get a general idea of the breakdown of sales according to item type and level).

The charts are organized by the total item sales across both factions. This is to make it easier to identify good selling items.


Cloth









Cloth Items Total Alliance Horde Lvl

Stitched Handwraps 11 6 5 83

Stitched Leggings 10 5 5 83

Gemmed Cloak 9 8 1 84

Stitched Sandals 9 4 5 83

Stitched Shoulderpads 9 5 4 83

Reed Robe 8 3 5 84

Stitched Robe 8 4 4 83

Stitched Cowl 7 4 3 83

Stitched Wristwraps 7 4 3 83

Intricate Cloak 6 2 4 83

Reed Cord 6 2 4 84

Reed Cowl 6 3 3 84

Reed Shoulderpads 6 3 3 84

Reed Handwraps 4 2 2 84

Reed Wristwraps 4 3 1 84

Stitched Cord 4 3 1 83

Reed Leggings 2 1 1 84

Reed Sandals 2 2 0 84

Total 118 64 54









Cloth Totals Sold Value Percent


83 Items 65 15,925 55%


84 Items 53 12,985 45%


Alliance 64 15,680 54%


Horde 54 13,230 46%


All Items 118 28,910










Cloth item sales were surprisingly even between level 83 and 84 items. They were also fairly close Horde to Alliance.


Leather









Leather Items Total Alliance Horde Lvl

Silent Hood 11 9 2 83

Silent Shoulders 11 8 3 83

Silent Gloves 10 7 3 83

Whisper Jerkin 10 6 4 84

Silent Bindings 9 7 2 83

Silent Britches 9 7 2 83

Silent Waistband 9 7 2 83

Silent Boots 8 5 3 83

Silent Jerkin 8 5 3 83

Whisper Hood 7 5 2 84

Whisper Boots 6 4 2 84

Whisper Britches 6 5 1 84

Whisper Shoulders 6 4 2 84

Whisper Gloves 5 3 2 84

Whisper Waistband 5 5 0 84

Whisper Bindings 4 4 0 84

Total 124 91 33









Leather Totals Sold Value Percent


83 Items 75 18,375 60%


84 Items 49 12,005 40%


Alliance 91 22,295 73%


Horde 33 8,085 27%


All 124 30,380










Leather is a very interesting story. Not only did we sell more 83 items than 84 (60% to 40%) but we also sold many more items on the Alliance than the Horde (73% to 27%).


Mail









Mail Items Total Alliance Horde Lvl

Saurok Gauntlets 15 11 4 83

Saurok Spaulders 11 7 4 83

Steppe Spaulders 11 6 5 84

Saurok Bracers 9 4 5 83

Saurok Helm 9 6 3 83

Saurok Belt 8 6 2 83

Steppe Belt 8 3 5 84

Steppe Bracers 7 3 4 84

Steppe Greaves 6 4 2 84

Steppe Legguards 6 4 2 84

Saurok Legguards 5 4 1 83

Steppe Gauntlets 5 3 2 84

Saurok Greaves 4 4 0 83

Saurok Vest 4 2 2 83

Steppe Helm 4 4 0 84

Steppe Vest 3 1 2 84

Total 115 72 43









Mail Totals Sold Value Percent


83 Items 65 15,925 57%


84 Items 50 12,250 43%


Alliance 72 17,640 63%


Horde 43 10,535 37%


All Items 115 28,175










Mail items are fairly evenly split between 83 and 84 items. I am selling a significant amount more on the Alliance (63% to 37%).


Plate









Plate Items Total Alliance Horde Lvl

Wall Breastplate 10 4 6 83

Wall Gauntlets 6 2 4 83

Wall Legplates 6 4 2 83

Wall Vambraces 6 2 4 83

Brick Sabatons 5 3 2 84

Wall Sabatons 5 4 1 83

Wall Helm 4 2 2 83

Wall Pauldrons 4 2 2 83

Brick Breastplate 3 1 2 84

Brick Helm 3 2 1 84

Brick Pauldrons 3 3 0 84

Brick Vambraces 3 2 1 84

Wall Girdle 3 3 0 83

Brick Gauntlets 2 1 1 84

Brick Girdle 2 1 1 84

Brick Legplates 2 2 0 84

Total 67 38 29









Plate Totals Sold Value Percent


83 Items 44 17,424 66%


84 Items 23 9,108 34%


Alliance 38 15,048 57%


Horde 29 11,484 43%


All Items 115 45,540










Plate items brought us the most gold overall. We sell our plate items at 396g each compared to most other items which we were generally selling for 245g each.

The Alliance/Horde split for plate items was very close whereas the 83 items far outsold the 84 items (66% to 34%).


Grand Total









Grand Totals Sold Value Gold %


Cloth 118 28,910 22%


Leather 124 30,380 23%


Mail 115 28,175 21%


Plate 115 45,540 34%









While any sort of analysis like this is going to be an exercise in reduction I think the above grand totals shows us a few interesting things.

For one it validates our own gut instinct that plate items can sell just as well at a higher price (396g each vs. 245g each) than other items.


Level Splits








Level Splits % Sold Value

Cloth 83 55% 65 15,925

Cloth 84 45% 53 12,985

Leather 83 60% 75 18,375

Leather 84 40% 49 12,005

Mail 83 57% 65 15,925

Mail 84 43% 50 12,250

Plate 83 66% 44 17,424

Plate 84 34% 23 9,108







Another interesting thing was to note what armor types sold significantly more at level 83 than level 84. As you can see from the chart above leather and plate items sold far more level 83 items than level 84.

Cloth and mail have much more even splits than leather and plate.

While I can't say for sure it is interesting to note that tanks in World of Warcraft wear only two types of armor: leather (Druids and Monks) and plate (Warriors, Paladins and Death Knights).

Tanks A Lot

Is it possible that we are able to sell more leather and plate items because people are more apt to gear up a tank properly for dungeons than they are for DPS or heals?

I think that is a very good possibility. I know for myself I am more apt to care about having proper gear if I am planning on tanking dungeons.

Tanking is much more demanding gear-wise than DPSing of Healing. A few bad experiences trying to tank with the wrong gear in LFD would send anyone to the auction house to improve their tanking gear so as not to embarrass themselves in their next run.

This leads us to an idea. Should we be separating out tank-specific level 83 items and pricing them higher? The level 83 plate item sales show that we can sell items at a higher price for beginning tanks.

Something interesting to note and something we will consider doing in the future.

Conclusion

I hope these charts and analysis have been useful. If you wanted to do your own analysis all the raw data is above.

We love doing this type of analysis. It helps us uncover things in the sales data that we might not otherwise be able to see (like the tanking item sales) if we were just trying to keep the market in our head.

Gut instincts can go a long way but in-depth analysis of sales can reveal much more.

We will likely continue to go over the data and may find even more interesting insights.


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2 comments:

  1. Great breakdown Jim!
    Gives me some food for thought...
    83-84 sales on my realm are steady, but slow - I am still actually selling more 77-78 items
    I think you are onto something with the Tank gear ideas... ;)

    ReplyDelete
    Replies
    1. I sell 77-80 but just think I must have many fewer items than 83-84 simply because I've sold out and not been active on restocking. That along with a smaller amount coming into the AH due to it not being Cata.

      Still a great market. I'll have to be more vigilant.

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