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Middlecutting in the Glyph Market
As a former glyph rockstar turned jaded glyph dropout I thought I'd share a bit of my most recent attempt at glyph catharsis: middlecutting.
I talked a bit about this on this last Friday's JMTC weekly meeting I thought I'd take some time to further explain the idea. I recommend it to anyone with any built up glyph-rage.
While re-listing my glyphs for what seemed like the billionth time it dawned on me. Why am I mindlessly trying to sell glyphs for 200g when 98% of the time I'm getting undercut over and over again?
Why am I playing their game? Perhaps it is time for them to play MY game.
The general idea behind "middlecutting" is to price glyphs low enough to annoy big sellers but high enough to continue to make some sort of profit.
If it was on a scale middle cutting would happen about here:
Mat Cost (9g?) [----------X---------------------] Highest price (220g?)
The middlecut price is low enough to be irritating to the seller but high enough to still make profit. Profit is actually secondary to the the pain and annoyance. A side bonus.
|Good candidates for middlecutting.|
I'll list my glyph for 77 gold. If the glyph is selling for 76 gold I'll middlecut to 37 gold. I continue this cycle until the glyph price is driven into the ground completely.
I don't do this to ALL glyphs. I only middle cut about 10 or so at a time. Once they sell I leave a particular glyph alone. It needs time for the seller to work the price back up.
When I start a new round of middlecutting I pick the top 5-7 priced glyphs and start middle cutting them. I always want to be keeping the glyph seller on their toes. I want them to have to work.
If done correctly I think I could continue this for weeks and never middle cut the same glyph twice.
Once I do my middlecut one of three things are likely to happen.
1) They will cancel their glyphs and automatically under cut my 77 gold glyph.
2) They will buy my glyph out and try to flip it for 220g to maintain their high price.
3) Someone regular player will buy out my glyph for use on their character.
|Locked and loaded.|
In scenario 2 I've gained 77 gold as well as annoyed them. They now know they need to watch for other middlecuts. This may cause them to check their other auctions and buy out my other middlecuts as well.
Annoyance factor for this scenario rates quite high if they are trying to keep the price so high.
In scenario 3 I've earned 77 gold and made someone a happy customer for not having to pay high prices. The annoyance factor for this one may be low if the glyph seller never knew it was up. I've made profit though which is a good thing in today's cut-throat glyph market.
I want to say this again, middlecutting is not strategy for pure profit. It is an annoyance strategy wherein you get a bit or revenge on those who are able to watch the AH like a hawk.
That said I have been having success selling glyphs this way. The profit margins may be smaller but the number of sales per day is higher. Selling a glyph for 77 gold that I made for 9 gold is still a good money maker.
I'f you've been frustrated by the saturation of the glyph market on your server and would like a fun game to play with some of your spare time then give middlecutting a try. You may be surprised at the results.
- Do you ever engage in "auction house PVP"?
- Have you ever been on the receiving end of "middlecutting"?
- What is your favorite way to annoy other sellers?
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